Best Of
Top Market Intelligence Tools You Must Try (Free Tools Included)
Article written by Kate Williams
Content Marketer at SurveySparrow
17 min read
12 June 2024


Best Of
Article written by Kate Williams
Content Marketer at SurveySparrow
17 min read
12 June 2024


What makes the best market intelligence tools? Is it advanced analytics features? Ease of use and intuitiveness? Or maybe it is the cost of each one.
A tool that combines all these stand out to me. What about you? Let’s find out.
But before that…
Market intelligence is the process of analyzing everything and anything related to your business. This includes gathering details about competitors, target customers, trends, consumer behavior, and emerging competitions.
Are you thinking, “But why is this so important? Can’t I just introduce my creativity to the world?”
You’re not wrong. We should be all about the risks. However, risk assessment plays a crucial role in shaping your brand identity. Only when you get an idea of the market, the industry gaps, and the existing innovative ideas can you create something unique! Right?
To transition from an idea to a full-fledged working brand, you must have the backup of advanced market intelligence tools. These platforms can help you with every detail of the competitive market space.
Here’s a table for a sneak peek.
| Tool | Key Features |
|---|---|
| SurveySparrow | Conversational Surveys, Advanced Analytics, NPS, CSAT, and CES surveys, Online Reputation Management |
| Kompyte | Competitive intelligence, Company profiles, Customizable dashboards |
| Semrush | Content and SEO analysis, Keyword research, Backlink analysis |
| AlphaSense | Market and consumer research, Consumer and Brand reports, Market Insights |
| Contify | Competitive intelligence, Website analysis, Audience analysis |
| Similarweb | Website analysis, Audience Analysis, Competitive Intelligence, Keyword research |
| Crunchbase | Company profiles, Funding data, Employee data, Product data |
| Klue | Competitive intelligence, Company profiles, Automated workflows |
| Owler | Competitive intelligence, News alerts, Industry analysis |
| Ahrefs | Keyword research, Backlink analysis, Competitor analysis |
Let’s start with the first in the lot!

With audience management, sentiment analysis, text analytics, and advanced third-party integrations, SurveySparrow is one of the best research platforms in the market. The data collection tool allows you to create engaging surveys, forms, quizzes, and polls, share them via multiple platforms, and collect customer insights.
Well, it does not stop there. You can visualize and analyze the data you collected on the executive dashboard with advanced tools for rich market insights. Plus, AI-powered Surveys and Text analytics take half of your work away! Get 40% more responses and save a ton of your time.

Well, again, don’t take my word for it! Let the facts speak for themselves, right?
Here’s a sample template made with SurveySparrow. Feel free to customize it if you like it.
Market Research Survey Template
Use This Template
Why don’t you take SurveySparrow for a free spin? You need not invest a penny or even share your card details now! If you like it, you can even shift to the Free-Forever plan.
Now, if you want advanced features, the plan for individuals starts at just $4/month and $19/month for teams.
But here’s a detailed breakdown for those who want the paid plan details…
| Pricing Plans | Starting Price | Features |
|---|---|---|
| Basic Plan | $19 | Multiple question types and basic features |
| Business Plan | $79 | Advanced features |
| Professional Plan | $249 | Additional features |
| CX Suite | $249 | NPS, CSAT, CES surveys- measuring customer loyalty, satisfaction, and effort scores |
| 360 Assessments | Custom Quote | Research-backed question banks, advanced performance analytics, and group reports |
| Reputation Management | $0 | Limited free version; $79 for full features |
Let’s quickly move on to the next tool…

Kompyte is a Competitive Intelligence Automation Software acquired by Semrush in 2022. The platform helps you be informed about the trends by tracking all the important data points. This includes websites, reviews, content, and even job postings.
G2 Rating: 4.3/5 (102 Reviews)
One red flag raised by customers was its inability to capture smaller competitors. At the same time, they appreciate the efficiency with which the tool tracks the movements of the larger competitors.
Next up…

Users call Semrush an all-in-one market intelligence tool that offers a market overview, trend analysis, and traffic analytics. Oleg Shchegolev, CEO and Founder, initiated the idea of Semrush with a vision to make online competition transparent! Interesting, right?
G2 Rating: 4.5/5 (2,069 Reviews)
A user on G2 reviews states that Semrush is the tool to use if you are an SEO consultant. The paid plan provides in-depth reports is suitable for beginners as they are self-explanatory.

With AlphaSense‘s real-time insights monitoring, you won’t fooled by any market blind spots. With the extensive content, the library holds 300 million+ external documents that can help you with competitor research. Plus, you have AI technology to reduce the time spent on research and focus on analysis!
G2 Rating: 4.7/5 (222 Reviews)
According to users, AlphaSense has a good customer support team. Though its dashboard personalization features are good, some users would like the option to cluster the dashboard based on topics.
Let’s move on to the next tool…

With Contify you can stay updated about global and regional industry trends, key developments and see what is changing in the market. This will give you a peek into Risk intelligence, which will help you tackle potential issues that can slow done your workflow.
G2 Rating: 4.5/5 (87 Reviews)
Their customer support is the most appreciated aspect in G2. A user shared that the team was available for the minutest of assistance needed.

Similarweb is a market and audience intelligence platform that lets you conduct audience analysis and market research. It also lets you track demand by following the customer journey. Plus, with the funnel and market optimization, you can identify the channels that drive the most traffic and have the highest conversion rates.
G2 Rating: 4.5/5 (1,001 Reviews)
Users prefer the platform for trend and macro analysis. They like the user-friendly interface and its ability to provide website traffic details.
Do these features of Similarweb add up to be in this list of the best market intelligence tools?

Crunchbase is a competitor profiling platform that will help you build an ideal customer base. It allows you to identify investors, prospects, and investment opportunities and conduct thorough market research.
G2 Rating: 5.4/5 (340 Reviews)
Crunchbase is seen as a market intelligence tool that is fit for big and small companies. A user commented on G2 Reviews that it helps them be updated with industry news.
Next up…

This AI-powered intelligence platform automatically dives deep into customer and market insights. With its advanced features, you can analyze the insights, distribute them across your organization, and measure the impact!
G2 Rating: 4.8/5 (424 Reviews)
A trusted customer shared that Klue’s ability to instantly share insights through their existing tech stack was a key reason they chose the tool.
Couldn’t find the one for you yet? Don’t worry. There are two more left in the lot.

This competitor intelligence AI-enabled tool crowdsources crucial market information so that you can stay updated. Integrate your tool with advanced third-party connections, discover new contacts, and improve your response rate!
G2 Rating: 4.3/5 (79 Reviews)
Though there are a few complaints about a “clunky user interface,” users like how easy it is to set up, and updates are sent directly to their inbox.
Time for the last one!

This SEO expert helps you stay ahead of the competition by tracking a brand’s online presence! You can optimize your website by analyzing and comparing the organized and paid traffic, backlinks, and SERP rankings.
G2 Rating: 4.5/5 (528 Reviews)
Users prefer the content gap analysis feature the most. A long-time user values the tool’s ease of use and appreciates its ability to provide accurate data from Google searches.
Pheww!
Did any of these market intelligence tools catch your eye? Take your time, consider each point we discussed above, and make a decision. Do not rush into it! Oh, and don’t forget to see if it fits your pocket!
While you’re at it, why don’t you try SurveySparrow today? A 14-day free trial will give you an idea of the advanced features!

Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!
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14-day free trial • Cancel Anytime • No Credit Card Required • No Strings Attached