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Focusing on Revenue over Funding

Genre Product Experience
Duration18 mins
FeaturingSubhanjan Sarkar

Takeaways

Entrepreneurs crave fast growth. Businesses often mark the beginning of their end when they fail to grow rapidly. They fail at securing funding and find it difficult to thrive in the market.
It’s loud enough – Growth drives more growth, which leads to even more growth. The key to boosting the growth of your business lies in your ability to generate revenue.
Set your growth wheels in motion with these efficient strategies to boost your revenue and keep your business alive.

Revenue Vs Funding

Pursuing funding when done strategically can help your business reach its potential. While funding can help you keep the wheels turning, it can be detrimental if revenue never catches up. Focusing on revenue generation by creating the right product for the right market can lead to sustainable growth. Clearly, revenue emerges as the certification for success.

Reach out to your Customers

Proactive outreach drives positive customer experiences which translates into retention. It improves customer lifetime value, carving a growth possibility. Great customer engagement brings back lost clients and leads to repeat purchases. Keeping the communication channels open and active also encourages customer advocacy and brings in referrals.

Building Valuable Relationships

Relationships based on trust and gratitude improves customer loyalty and adds to your fuel. Proactively communicating with prospects can lead to increased conversion, driving revenue for your business. Personalize your customer experiences depending on their unique needs. Maintain valuable customer relationships, continuously encouraging feedback for your growth.

Customer Support & Success – A Task for All

70% of consumers will support a company that delivers great customer service. Your entire crew plays a role in shaping customer service and bringing in more revenue. Ensure active employee participation so that your business stays ahead of the competition. Remember, a customer-driven marketplace requires adequate focus on CRM.

Subhanjan Sarkar

Subhanjan Sarkar

Founder, PitchLink

With a demonstrated history in the media and e-learning industries, Subhanjan Sarkar is now an entrepreneur. He has an immense interest in helping people cope with the changing landscape driven by rapid technological innovations.

He holds three US patents and is skilled in entrepreneurship, strategic partnerships, management, and startups. Subhanjan launched India's first technology show on television and the second 24-hour technology television channel in the world in 1999.