Goal
The Pechanga team was on the lookout for a tool to assist with tracking guest insight. Since the hospitality industry involves a lot of in-person experiences, it was all the more imperative to follow up and keep a tab on guest satisfaction.
They had to ensure the players and guests maintain a high level of delight with their services by obtaining current feedback and taking corrective actions wherever required.
Challenges
Pechanga’s search for an effective guest insight tool brought forth a lot of options. But finding a tool that could collect a large volume of data, i.e., potential responses, was fairly challenging. As an added concern, many tools in the market placed restrictive annual limits on contact list amounts and response numbers.
They began researching a tool that allowed them to focus on gathering valuable insight without being preoccupied with restrictive low-volume thresholds.
Solution
After scouring the market and canvasing options from top to bottom, the team decided to go ahead with SurveySparrow. The tool immediately impressed the team with its flexibility and freedom to seek out large amounts of data without facing restrictive annual limits like the other industry solutions. With expansive capabilities when it came to contact management and response collection, the team was no longer bound by rigid thresholds, which ensured their focus stayed wholly on gathering quality feedback.
Result
40% increase in the number of survey responses
Better ROI
Higher Customer Engagement
Pechanga uses SurveySparrow to gather deeper insight into their guest satisfaction, merchandise preferences, and host guest service performance. The marketing team at Pechanga builds out marketing strategies that align with customer preferences based on activity. By harnessing the power of smart lists, they were able to segment their audience, deliver tailored messages and ensure each customer is receiving the most relevant offer. This invariably meant more personalized experiences, more meaningful connections, and subsequently, higher customer engagement and satisfaction.
Using the platform, Pechanga has been able to achieve impressive efficiency gains, translating to significant cost savings. Business operations was also able to save time in custom reporting by transferring response data through the Apps Integration service.
