Goal
Eros Group’s main objective was to measure their NPS score to understand the customer experience across their retail and e-commerce segments. They also wanted to measure their dealership experiences, recognizing the need for a holistic customer-centric approach.
In their quest for operational efficiency, Eros Group envisioned a centralized system capable of automating their data collection process, unifying data sources for a more streamlined and insightful analysis.
Challenges
Eros Group was collecting customer and dealer feedback via telephonic conversations and in-person interviews. While this approach did yield insights, it came at a significant cost in terms of time and manpower, requiring extensive manual efforts.
The challenges extended beyond data collection; the subsequent task of sorting and analyzing this information was a laborious and resource-intensive endeavor. Faced with these obstacles, Eros Group recognized the imperative to systemize and automate their feedback collection process by centralizing it within a dedicated platform.
Solution
Eros Group researched platforms that can help them efficiently collect the NPS score, analyze the data, and act on it. In this process, they evaluated SurveySparrow’s proficiency and their clientele. Eros Group believed SurveySparrow’s platform was valuable as it met their needs and offered flexibility, promoting efficiency and innovation.
SurveySparrow was able to automate the process with easy-to-create surveys. The surveys offer customers of Eros Group the convenience to easily share their feedback, resulting in higher response rates. Furthermore, it reduces the manual effort previously required to collect and store the data. The platform is mainly being used by the retail team in Eros Group, with the e-commerce and dealership teams rapidly following suit, embracing its capabilities to enhance their respective operations.
Results
Smooth survey creation
Streamlining the data collection with multi-channel sharing
Real-time data analysis and a bird’s eye view of pivotal data
Eros Group has seen marked improvement in their response rates after shifting to SurveySparrow. The easy survey creation and the versatile multi-channel sharing options, including QR codes, emails, and SMS, have played a pivotal role in this success, enabling Eros Group to gather customer feedback and gain deeper insights into their NPS score.
SurveySparrow’s robust analytics capabilities have proven to be a game-changer for Eros Group. The platform facilitates easy tracking of NPS data with a detailed analysis and reporting section and offers a wealth of widgets that provide a comprehensive breakdown for enhanced data understanding. With all this valuable information readily accessible on a single page, Eros Group’s top management can quickly grasp the key insights. Furthermore, they benefit from SurveySparrow’s responsive support, ensuring prompt resolution of any queries that may arise.
