Best Of
Top 9 VoC Tools to Look for in 2024
Article written by Kate Williams
Content Marketer at SurveySparrow
15 min read
6 August 2024


Best Of
Article written by Kate Williams
Content Marketer at SurveySparrow
15 min read
6 August 2024


Gartner has found out that listening to the voice of customers can increase upselling and cross-selling by 15-20%. At the same time, the report also discusses how the customer retention expenditure can be reduced by 25% as well.
These numbers are like the tip of an iceberg, not just any iceberg – the Titanic-destroying type.
It is widely known that catering to customer needs makes a business. So, if a business needs to do so, they need to actively listen to customers. And that’s where VoC tools come into play.
Since you are here, we presume you already understand the importance of listening to customers. And, of course, you are also in search of a VoC tool. Well, look no further…we have you covered.
Apart from listing the top voice of customer tools, we will be providing you with insights on how to choose a tool as well. If you want to read that, then use the following jump link, otherwise, read on.
We have reviewed each tool of their features, pricing, and more, and have considered those tools that are VoC-focused and those that offer VoC tools. So, let’s begin.
Starting Price: $19 per month
G2 Rating: 4.4 (1900+ reviews)

VoC tools are essentially those tools that help you understand vital information about your customers. So, if that’s the case, then SurveySparrow is undoubtedly one of the best voice of customer tools in the market.
Through their appealing and conversational surveys, you can engage with your customers and extract helpful feedback about how they feel about your brand.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| Yes | Yes | Yes | 20+ channels, including WhatsApp |

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Starting Price: Available upon contact
G2 Rating: 4.4 (144 reviews)

Though Medallia crowns itself to be an experience management platform, it’s a worthy VoC tool. The reason for this is that it provides a complete toolset to capture and analyze customer responses. You can gather insights from the web, email, social media, and more.
Its advanced features allow for in-depth voice of customer analysis and allow you to share these insights across teams.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| No | No | No | Web, email, social media, review platforms, and in-app |
Starting Price: Available upon contact
G2 Rating: 4.4 (533 reviews)

Qualtrics XM is yet another experience management platform in this list. But by providing features like real-time conversation analytics and online survey tools, it’s another VoC tool to consider.
Businesses looking to automate actions and want indispensable insights should definitely try Qualtrics.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| No | No | No | 25+ channels |
Starting Price: Available upon contact
G2 Rating: 4.7 (366 reviews)

InMoment is a platform designed to help businesses optimize their customer experience. Though this is the case, the tool’s Experience Hub makes for a good VoC tool. The tool not only collects data but also applies predictive analytics and AI to offer actionable insights.
It allows you to collect and connect feedback data from everywhere. This includes all touchpoints and channels and uses the data to provide a holistic view of the customer journey. Therefore making it one of the best voice of customer tools.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| No | No | No | Web, email, social media, and review platforms |
Starting Price: $94 per month (for VoC)
G2 Rating: 4.3 (1500+ reviews)

As a co-developer of the Net Promoter Score (NPS®), NICE Satmetrix is a powerhouse among the voice of customer tools. It excels in omnichannel feedback collection and advanced analytics. This VoC survey software easily manages all types of data, giving businesses everything they need to deeply understand customer feedback.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| No | No | No | 12 + channels, including web and app |
Starting Price: Available upon request
G2 Rating: 4.7 (900+ reviews)

AskNicely is one of those tools that market themselves as a top voice of customer tools. And yes, they do provide real-time customer feedback collection and personalized service improvement. However, its compatibility with over 50 platforms makes it a highly integrable voice of the customer software.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| No | No | No | Website and app |

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Starting Price: $3000 per month
G2 Rating: 4.8 (28 reviews)

SentiSum’s focus is on helping the customer support teams of every business. In a way, they are closer to the Voice of customers (pun intended). Their software’s aim is to understand the reasons why customers are contacting the support.
So, by providing detailed insights into customer service conversations and customer sentiments, it identifies the areas that need improvement. This voice of customer software is particularly effective for teams looking to elevate their CX.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| No | No | No | Emails, chats, phone calls, surveys, and reviews |
Starting Price: € 259 per month
G2 Rating: 4.1 (28 reviews)

Mopinion offers an agile feedback solution to understand the why behind customer behavior. This platform excels in helping digital teams understand and act on customer feedback. Therefore, making it a go-to choice for voice of customer tools.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| No | No | No | Only web, app, and email |
Starting Price: Available upon contact
G2 Rating: 4.2 (300+ reviews)

In 2022, Confirmit, FocusVision, and Dapresy merged, marking the inception of Forsta. Forsta is actually an online survey tool, much like SurveySparrow. But its Human Experience (HX) is considered one of the most powerful VoC tools available.
It combines the capabilities of advanced survey design and deployment, rich analytics, and more to understand and enhance customer interactions across multiple touchpoints.
| Free Version | Free Trial | Reputation Management | Feedback Collecting Channels |
|---|---|---|---|
| No | No | No | Only web, app, and email |
It’s possible that you might have heard this question more often, and for good reason. Choosing the right VoC tool is crucial if you want to meet your business goals. So, to ensure you select the most suitable VoC tool for your organization, consider the following insights.
1. Define Your Objectives:
This is a common thing that comes before exploring any tools. Clearly defining what you hope to achieve will narrow down the list.
Are you looking to improve customer satisfaction, reduce churn, increase loyalty, or gather insights for product development? Your objectives will guide your choice of tool.
2. Consider Integration Capabilities:
A VoC tool should seamlessly integrate with your existing tech stack, including CRM systems, analytics platforms, and other marketing tools. This integration ensures you can easily combine and analyze data across systems.
3. Evaluate Data Collection Methods:
Different tools offer various data collection methods. This can be anything from surveys and social listening to review analysis. Consider which methods are most relevant to your customer interaction points.
Pro Tip: Surveys are the best option to collect impactful customer feedback.
Voice of Customer Survey Template
Use This Template4. Analyze Analytics and Reporting Features:
The ability to analyze and make sense of the collected data is crucial. Look for tools that offer actionable insights, real-time analytics, and customizable reporting.
5. Assess Scalability:
Choose a tool that can grow with your business. Consider the tool’s ability to handle increased volumes of feedback and additional features or integrations you may need in the future.
In other words, as your business grows, the tool should cater to changing needs.
6. Understand Pricing and ROI:
Evaluate the cost against the expected return on investment. Consider not just the initial cost but also any additional fees for integrations, additional surveys, or data analysis features.
Here are some questions you should ask when connecting with the team of a voice of customer tool. The answers for each tool will provide insights into how effective the tool is.
You don’t necessarily need to follow this order. But asking all these questions definitely will help you understand more about the tool and ultimately select one.
Here is the contact link of SurveySparrow’s team. You can start by connecting with them.

A personalized walkthrough by our experts. No strings attached!

Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!

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