Best Of
9 Best Product Analytics Tools for Your SaaS
Article written by Kate Williams
Content Marketer at SurveySparrow
16 min read
23 May 2024


Best Of
Article written by Kate Williams
Content Marketer at SurveySparrow
16 min read
23 May 2024


There was a time when the tech industry heavily focused on development services. While those services still play a crucial role, the spotlight has now shifted towards SaaS products. This growth underscores the need for SaaS businesses to stand out from the crowd. They will need to constantly check and enhance user experience.
So, how can they do that? Product analytics tools!
These tools can unlock valuable insights, optimize user experiences, and drive growth. We have researched and compiled a list of nine best product analytics tools, discussing their features, limitations, pricing, and more.
Let’s delve into it.
We have done thorough research online and found out there are a lot more tools available for product analysis. This includes survey software and digital adoption platforms to dedicated product analysis tools. Here’s a quick overview of the tools –
Kindly go through each tool and choose the one that meets your requirements.

While it’s not the conventional tool for product analysis, SurveySparrow can help you understand the ‘WHY’ behind the ‘WHAT’. For instance, a typical product analytics tool can let you know there has been a decrease in product usage. However, with survey feedback, you can know why it happened, helping you take the necessary steps to improve it. Here are a few other ways SurveySparrow can help with product analytics.
Understanding whether your customers like what you are offering is key to the success of any product. And what better way to understand this than through surveys? Implementing regular feedback mechanisms helps you understand how changes in the product affect user satisfaction over time.
Take a look at SurveySparrow’s product evaluation template. It’s free, so feel free to use it.
Product Evaluation Survey Template
Use This TemplateProviding what your users want can be the distinguishing factor for you in the market. And you can do this effectively with the help of surveys. Through target surveys, input is gathered on what features users want next or how they prioritize existing features.
You can ask survey questions like –
This way, you can invest in the right place, and the feature will have a significant impact on user engagement.
You can use surveys to analyze whether your new product is gathering interest among the target audience. This way, you can identify the market demand for your product. Furthermore, you can refine your product based on user feedback before the full-scale launch.
How can it impact? Reduced the risk of product failures by meeting user expectations.

Surely, other product analytics tools can identify the churn rate. However, only with timely surveys can you make sense of why this is happening.

Send out exit surveys to users who have decided to stop using your product. The feedback will provide you with insights that can be used to improve the overall product experience. As a result, you can lower the churn rate – consequently improving retention.
Other ways SurveySparrow helps with product analysis include –
Integrations: HubSpot, Google Analytics, PowerBi, Zapier and more
Free Version: Available
Free Trial: Available
Starting Price: $19 per month (billed annually)

A personalized walkthrough by our experts. No strings attached!

Google Analytics is a powerful web analytics service offered by Google that tracks and reports website traffic. It also supports mobile app analytics, making it a suitable tool for product analysis. GA4 can give you invaluable insights into user behavior and website performance.
Integrations: Google Suite
Free Version: Available
Free Trial: Available
Starting Price: It’s completely free

Amplitude is a dedicated product analytics platform. It helps companies track, analyze, and optimize their user experiences. It provides detailed insights into user behavior, allowing you to understand how users interact with your products.
Integrations: Snowflake, Adobe Analytics
Free Version: Available
Free Trial: Not Available
Starting Price: $49 per month (billed annually)

Like Amplitude, Mixpanel is a powerful analytics platform. It specializes in tracking user interactions with web and mobile applications. You can get detailed insights into how users engage with a product. This allows you to make data-driven decisions to foster growth and improve user experience.
Integrations: Braze, AppsFlyer, Slack
Free Version: Available
Free Trial: Not Available
Starting Price: $24 per month (billed annually)

Whatfix Analytics is a product analytic tool offered by the tool – Whatfix. It makes it easy to track and analyze user behavior for informed decision-making. The tool also provides interactive guides and in-app support to enhance user engagement and experience.
Integrations: Amplitude, Google Analytics
Free Version: Not Available
Free Trial: Not Available
Starting Price: The pricing details of Whatfix are available upon request.

UXCam is an analytics platform that provides insights into user behavior for mobile apps. It captures and analyzes user interactions to identify usability issues and areas for improvement. This is one of those handy tools for product managers looking to create user-centric apps.
Integrations: Zendesk, Intercom
Free Version: Not Available
Free Trial: Not Available
Starting Price: The pricing details are available upon request.

Pendo is a comprehensive product experience platform with a focus on mobile apps. It provides a suite of tools to analyze, guide, and interact with users directly within web and mobile applications. The tool is designed for product teams looking to understand user behavior and enhance user engagement.
Integrations: HubSpot, Confluence, Intercom
Free Version: Available
Free Trial: Not Available
Starting Price: $3500 per year

Heap Analytics is a digital analytics tool that automates the collection of web and mobile user interactions. It helps you understand customers’ behavior without the need for a manual tracking setup. The user data can be further used to optimize user experience and drive product growth.
Integrations: Salesforce, Intercom, WalkMe
Free Version: Available
Free Trial: Not Available
Starting Price: Details of their pricing are available upon request.

Hotjar is a user analytics tool that provides insights into user behavior on websites and web apps. The qualitative data retrieved can provide a fuller picture of user behavior and experience. It offers a visual and interactive way to understand how users interact with a product.
Integrations: Amplitude, HubSpot, Slack
Free Version: Available
Free Trial: Available
Starting Price: $32 per month for 100 daily sessions (billed annually)
We only discussed the top 9 product analytics tools. There are a lot more than that available. Therefore, choosing the right one for your business can be a daunting task. Kindly refer to the following table to see the steps to follow to select the right tool.
| Step | Focus Area | Key Considerations |
|---|---|---|
| 1 | Define Your Goals | Identify crucial metrics and insights. |
| 2 | Check Integration Capabilities | Ensure compatibility with your tech stack. |
| 3 | Evaluate Key Features | Look for features like real-time analytics and event tracking. |
| 4 | Assess Scalability | Can it handle your growing data volume? |
| 5 | Review Compliance | Adherence to data privacy and security regulations. |
| 6 | Consider Usability | It should be user-friendly with reliable customer support. |
| 7 | Look at Pricing | Ensure good value within your budget. |
| 8 | Trial and Feedback | Utilize free trials or demos and gather team feedback. |
Consider these factors, especially the features, when choosing an analytics tool. Following this approach helps you select a tool that fits your current needs and scales with your organization’s growth.
1. What is product analytics?
Product analytics is analyzing user interaction with a product to improve its performance and user experience.
2. What are product analytics tools?
Product analytics tools are software that help analyze user behavior and engagement with a product to guide improvement strategies.
3. What are some tools for user data analytics?
Some tools you can use for user data analytics are Google Analytics and Mixpanel. However, if you want to get actionable insights directly from users, then try SurveySparrow.

Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!

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