Knowledge
What are On Site Surveys? Meaning, Benefits and How to Use it
Article written by Kate Williams
Content Marketer at SurveySparrow
9 min read
22 April 2024


Knowledge
Article written by Kate Williams
Content Marketer at SurveySparrow
9 min read
22 April 2024


On site surveys are your direct link to website visitors. They allow you to ditch guesswork and get the real deal with user feedback.
But what exactly are they? And how do you effectively embed one into a website?
Let’s find out!
On-site or on-page surveys are questionnaires designed to collect feedback from website visitors in real-time. They pop up based on what users do on the site, capturing thoughts right then and there!
The best part about them is that they are short and sweet. This makes it easy for visitors to share their thoughts quickly without wasting time or getting bored.
Website surveys are handy for figuring out what your audience wants, finding ways to keep them engaged, and testing survey ideas before going live. Moreover, they can be embedded at those crucial points where their opinions can help you make informed decisions.
But again, customers tend to ignore dull pop-ups. I would! Wouldn’t you?
For this, create conversational surveys and chat with them. It’s as simple as that. But don’t worry, I’ll also tell you how to do that. First, why don’t you check out this sample template created with SurveySparrow?
Website Usability Survey Template
Use This TemplateYou don’t need a coder’s brain to use this platform. Just copy the code and use it on your site. Yes, it’s as simple as that! We’ll talk more about SurveySparrow in a bit. But if you’re in a hurry, feel free to use and customize the above template.
Let’s move on to …
It is important to know why having a survey on the website is so important. I thought of a few reasons:
Now comes the interesting part…
Website surveys can be highly beneficial if you know how to use them effectively.
First, we will start with the process. Then, once you’re clear on that, we’ll see how you can do it with a tool.
In any case, the first step is to…
This is the most important aspect. You need to be clear about your goals before starting any endeavor.
Take a step back and breathe for a minute. Then, think about what you want to achieve with your efforts. The best way is to question yourself on a few things.
It can be any of these, but be clear. This will help you create targeted questions that fetch precise information.
Time is money. Yes! You need to keep chanting this while creating your surveys.
Your website visitors or audience are not there for the thrill of it. They landed on your page with a purpose, and it is extremely important to respect that.
Keep the surveys short and sweet. Don’t tire them out with long, tedious surveys with endless questions. Plus, everyone likes being talked to. Make sure you embed chat-like surveys that can be completed in a few minutes.
Pro Tips!
1. Mix a variety of question types (include both open-ended and close-ended questions)
2. Use the targeting option to display the surveys (exit intent or visited pages)
3. Have the backup of an advanced online survey tool. Yes, SurveySparrow is happy to help!
And that brings us to the next point…
Why don’t I tell you how to use SurveySparrow for website surveys? It is easier to explain with the help of a tool I use. Right?
I’ll lay out the options first.
Once that’s done, quickly click the share option, choose embed, and copy-paste the code onto your website’s script!

The next step is to collect and visualize the responses on the executive dashboard! The real-time reporting feature will help you make informed decisions without any delay. Spot bugs and areas that need improvement. Fix them right away! 
Why don’t you take SurveySparrow for a spin?
Sign up for free today and see how it can simplify your on site survey creation!
Why don’t we find some inspiration for the questions you might want to include in the survey?
Surveys on the website can be placed at crucial touchpoints. I have divided them as per different requirements.
Here are a few questions you can consider:
You can remove any pre-populated question fields in the SurveySparrow templates and add these! You’ll have a customized website survey ready to use! The Wing feature will help you expand, compress, rephrase, and edit them however you want!
On-site surveys can add wonders to your page.
Whether you aim to boost your conversion rates, connect with your audience, or fine-tune marketing strategies, these surveys will have your back.
So why wait? Start asking the right questions at the right time!
Happy Surveying!
1. How can I keep respondent answers and responses private for on-site?
To ensure respondents’ data stays private, make it anonymous, be clear about how you’ll use it, and follow rules like GDPR.
2. Can on-site surveys help with A/B testing?
Absolutely! They are handy for getting feedback on designs, content, or features you’re trying out.
3. How often should I do website surveys?
Keep it balanced! Try not to overdo it! Anything more can annoy your visitors.
Usually, doing surveys every few months is good, but you can do more during special events or campaigns.

Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!

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