Best Of
How To Create A Survey On Facebook | A Complete Guide
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
18 min read
24 May 2024
Best Of
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
18 min read
24 May 2024
Ever taken a quiz on Facebook that reveals your “Friends” character or your spirit animal?
Those quizzes are actually a clever tactic that companies use to gather valuable data on you. Marketers see Facebook as a goldmine for research, considering its massive user base (3.07 billion monthly active users as of 2024) and high marketing penetration (nearly 89% of marketers use FB for digital campaigns).
But there’s more to Facebook surveys than just fun quizzes. Short, well-designed surveys can be a powerful tool to glean valuable insights from your audience.
This blog dives deep into the world of Facebook surveys. We’ll guide you through:
Ready to brew some insights? Let’s get started!
There are two ways you can do this.
You can create and post surveys on your FB group, your Story, event page or in Messenger as well. To create a survey or a poll, go to your group.
Start a new post and click on Poll.
Add options (with images if required)
Write your survey question as a post and review the options. Then schedule or click Post.
PS: You can post anonymously by switching on the toggle above.
This is good enough for a quick opinion poll.
However, let’s suppose you’re promoting an event on your Facebook page, and you need to track the number of successful registrations on this channel. In that case, you’re going to need something a little more advanced.
SurveySparrow allows you to integrate surveys with Facebook Pixel which helps to track, assess, and analyze the surveys effectively. Here’s how the process works:
Create a survey. Choose a template or create from scratch.
After creating a survey, navigate to the Integration tab. From the list, enable the Facebook Pixel toggle.
Enter your Facebook Pixel tracking code and authorize your SurveySparrow account.
To find the code, log in to the Facebook Business suite. Visit the Events Manager page. You’ll find the code below the search bar. Or, you can navigate the pixel to find the code.
Once the integration is successful, start sharing the survey.
When you start getting responses, track details like page views, event registration, and much more in real-time.
If you want to disable the integration, simply go to the Integrate tab and switch off the toggle.
That’s it! You get a beautiful, conversational Facebook form that also lets you track responses in real-time.
Suggested Reading: How to Get Reviews on Facebook & Manage Them: A Quick Guide
However, to get a higher response and better results from Facebook surveys, we recommend these best practices.
Goal setting is an essential part of every successful business. In fact, this report by CoSchedule states that goal-setters are 377% more likely to succeed, while organized marketers are 674% likely to achieve their goals.
If you’re wondering how to create a survey on Facebook that gets actionable results, start by setting a goal. Your goal defines why you want to survey on Facebook. To explain your goal, ask the what, who, and how of the survey. For instance:
The best way to use Facebook surveys is to experiment with different kinds of surveys. In fact, you can use the platform for market research, fun polls, event planning, and much more.
Here are a few examples:
Check out this quiz by SurveySparrow.
Star Wars Quiz
Use This TemplateYou can choose from 1,000+ survey templates from our library. Simply click on the button above to get started.
We all know that social media platforms are great for a quick scroll or distraction. So the last thing you want is to bore your audience with a lengthy survey. Facebook surveys are designed to be fun and engaging, leaving respondents wanting to dive in and answer!
The key? Short and sweet questions. Easy-to-understand questions with clear answer options are your best friends here.
SurveySparrow offers a fantastic feature called “skip logic.” This allows respondents to jump to specific questions based on their previous answers. Imagine the frustration of answering a question about a product you haven’t even purchased! Skip logic eliminates the annoyance of irrelevant questions, creating a smoother and more personalized survey experience for everyone.
For example, if you’re running a customer satisfaction survey, skip logic can redirect those who haven’t bought your product to a different set of questions, saving them time and keeping them engaged.
Let’s face it, attention spans are precious. The last thing you want to do is overwhelm your audience with a lengthy questionnaire. Facebook surveys are all about getting the information you need quickly and efficiently, while keeping respondents engaged.
Here’s the secret weapon: Close-ended questions in plain language. This makes it easier and faster for people to participate, ultimately boosting your survey completion rate.
For example, instead of asking a broad question like “What did you think of our product?”, consider using a multiple-choice format: “On a scale of 1-10, how likely are you to recommend our product to a friend?”
Similarly, you can offer pre-defined answer options that capture key sentiments. Take customer satisfaction, for instance. Instead of a free-text response, try:
“How satisfied are you with our company’s services?”
Gathering customer feedback is crucial for any business. But traditional methods like emails and phone calls can feel outdated. In today’s digital landscape, some might even feel they are intrusive.
By using social media channels, you can encourage an audience to share their opinions. And with its huge user base, Facebook is still the best social channel to connect with customers. Here are a few more compelling reasons to conduct surveys on Facebook:
No matter what services or products your organization provides, you’ll always have an ideal consumer base. This base is known as the target audience. They’ll purchase your products and use your services. In short, they’ll engage the most with your business.
Now, having a good understanding of the ideal customers is crucial for every business’s success. Sending targeted surveys to the target audience can reveal consumer needs, gaps, or any pain points. And if your business or product can resolve these needs and pain points, it’ll be a win-win situation for both you and them.
this is where Facebook surveys come in. The targeting capabilities of Facebook are highly specific. Think about the data it offers. From age, likes, locations, job titles, interests, the list is long!
So, let’s say you want to send a product feedback survey to a specific age group; Facebook can do that easily. Before pushing surveys through ads, don’t forget to customize them to focus on your target audience. The results would be far better!
Are the Facebook ads not working well for the brand? Maybe, you’re not surveying customers the right way. Using surveys, you can ask customers about their likes and dislikes. And, their survey responses can act as a treasure chest. In addition, you can customize your future ad campaigns based on their survey responses. Great, isn’t it?
So, how do to create a survey on Facebook that improves the performance of your Facebook ads? Well, before creating the survey, ask yourself and your team the goal behind it. For example, do you want to know which product the customers like the most? Maybe you and your teams want to know which features are not helping the users the way they were intended to?
Once you’re aware of the goal, create a survey using an online survey tool. Now you can run the survey on the brand’s Facebook page to collect user opinions about the product. Based on the survey responses, you’ll easily understand user’s goals, needs, pain points, and the likelihood of whether they’re satisfied with your product or would wanna use it?
For example, let’s assume you ran a Facebook survey for your hotel booking app to know the target consumers’ preferences. And received these survey responses:
Now using these survey responses, you can customize the next Facebook ad like this:
“Hey folks! Want to grab some great deals on hotels?
Download our app today, and pay less at selected hotels!”
One of the great examples of brands using surveys for Facebook ads is Headspace. First, they survey their users to know if meditating helps to increase happiness. Then, they share their survey results in a Facebook ad copy to showcase their strong selling point.
Facebook is a huge social networking platform. One of the reasons behind the gigantic popularity of Facebook is its mobile accessibility. You can access it through multiple mobile apps and websites, and this unrestricted ability makes them better than its competitors.
As per a study, 79.9% of users access Facebook from their mobile devices. And only 1.7% access the platform via computer or a laptop. While 18.5% log onto Facebook using both a computer and a mobile device.
From these statistics, it’s clear people prefer to use mobile more to access Facebook. And fortunately, today’s online survey tools can create mobile-friendly surveys that can increase your survey response rates. For example, using SurveySparrow’s survey software, you can craft mobile-first surveys that can increase response rates by 40%!
Using these survey tools, targeted surveys can be shared via Facebook to get more accurate results quickly.
Facebook is the most popular medium among all the social networking sites. People spend an average of 2 hours, 24 minutes every day, on Facebook. So whether your ideal consumers use the platform for buying things, watching videos, or simply scrolling the news feed, there’s no doubt Facebook is a daily part of their lives.
Businesses must understand that users have higher chances of getting exposed to Facebook ads, as they spend quite a lot of time on the platform. Also, people are most likely to enjoy their free time on Facebook. So, if you send surveys through Facebook ads, there’s a high chance they’ll click on the survey and share their views about your product.
With billions of people using Facebook every day, sharing surveys with a wide audience isn’t impossible. As of 2020, their ad revenue was growing 25% year-over-year. Especially, the global pandemic shifted many organizations from offline to online, which increased their ad spendings. By pushing surveys through Facebook ads, you can collect feedback from more audiences than emails or any other medium, like all these organizations are doing right now.
Another way to reach a wide range of audiences via Facebook is the share button. Social sites are all about sharing. If you like something, you can’t resist sharing it with your friends. Likewise, if you dislike something, you would most probably share that too.
You might wonder, but the average page share on Facebook is 1.55 posts per day! Insights into how your posts perform are just as critical as sharing, and you can get them by using Facebook analytics tools. So, if you want to make your surveys a part of those 1.55 posts, use Facebook without any questions.
Customer engagement is at the core of any business. Frequent engagement can build a strong bond between your business and the consumers. And when it comes to social media engagement, Facebook is leading with 59% of social media users. So, sending occasional surveys through Facebook can work amazingly to increase the engagement level of your audience.
But how to set up a survey on Facebook that engages effectively? Well, engaging Facebook surveys don’t always have to be questions and answers. Instead, you can create polls and fun quizzes to communicate with the consumers. So, if you’re a restaurant owner, ask your audience about the dish they like the most? Burger or sandwich! Fun, right?
There you go! These reasons are enough to convince you of the importance of Facebook surveys.
Let’s take a look at all the interesting features of SurveySparrow offers that makes it the best online survey tool for building and conducting Facebook surveys.
SurveySparrow’s online poll maker allows you to create polls very quickly. With polls, you can get feedback about your services and products based on the users’ votes. And, with SurveySparrow, you can create different types of online polls easily. For example:
Facebook is a place where your target audience spends their leisure time. So, it’s best not to disturb them with long questions and send interactive quizzes instead. With SurveySparrow’s online quiz maker, create simple quizzes to interact with users on a personal level. Using advanced designs, GIFs, videos, you can make the surveys super engaging. With SurveySparrow’s quiz maker, you can create:
You can easily share these polls and quizzes via Facebook and collect data in real-time. You can see the data pie charts, graphs to analyze consumer behavior. Also, SurveySparrow’s poll makers are meant for audiences all over the world. You can choose from more than 50 languages to translate your poll questions in any language. Brilliant, right?
Before starting with the actual topic, it’s crucial to first talk about the reasons you need surveys in your business, and why they can’t be ignored? So, let’s raise the curtains and jump right in.
Today companies are well aware of the importance of online surveys. They’ve become shorter, more accurate, and easy to send. Using different CRM systems, your teams can send instant feedback surveys after a product purchase. Also, using the right survey software brings results easily, offering a lot of interesting data, and giving organizations the opportunities to pivot and grow further.
It’s 2021, and customer loyalty is more priceless than ever. You have to gain loyal customers who will advocate for the brand and are happy to be a part of your business. Using survey metrics like net promoter score, customer loyalty can be measured effectively and using the data on both promoters and detractors, your company can bring necessary changes to generate successful leads.
Nothing is perfect, not even your organization’s offerings! There’s always a chance to serve your customers better. For that, understand their needs first. But, the thing is, unless you’re a wizard, reading people’s minds is not possible. To understand consumer psychology, you have to ask them first. Using surveys, brands can learn what customers are thinking about their products. And if they’re facing any issue, your teams can go ahead take responsibility to solve the problem while working towards improving the product further.
You can analyze online surveys in real-time. Yes, that’s completely possible. The moment a respondent hits the submit button, the process of tracking and analysis can start. Online surveys software comes with advanced report filters that allow you to filter responses based on the data required. So, your teams get to analyze more focused data in a faster way. Ain’t that impressive?
In today’s digital era, social media surveys are booming. Social media also allows you to reach a wider audience compared to traditional email campaigns, making it a valuable tool for gathering feedback.
Facebook, with its massive user base, offers a unique opportunity to gain traction for your surveys. By now, you know the key advantages of incorporating Facebook surveys into your customer feedback strategy.
Now it’s time to put this knowledge to work! Start crafting Facebook surveys and unlock valuable insights that can propel your business forward. We’re here to help you out every step of the way.
Ciao!
Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!
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