10 Best Google Surveys Alternatives in 2024 [Updated]

With the discontinuation of Google Surveys in 2022, many users turned to Google Forms for their online survey needs. While Google Forms is a reliable option till, its limited features make it worth it to explore other alternatives.

If you’re looking to compare different alternatives to Google Forms, you’ve come to the right place!

10 Best Google Forms Alternatives for 2024

Here are the top 10 alternatives to Google Forms. Whether your goal is to conduct research, launch a poll or collect customer feedback, these form builders have you covered.

Feel free to jump to the section that’s relevant to you:

1. SurveySparrow – For omnichannel data collection
2. Formstack Forms – For workflow automations
3. Qualtrics – For advanced research and analytics
4. Typeform – For appealing design and aesthetics
5. Zoho Forms – For businesses on a budget
6. Jotform – For versatile form building options
7. Paperform – For interactive landing pages
8. Cognito Forms – For advanced calculations
9. WPForms – For WordPress users seeking simplicity
10. 123FormBuilder – For flexible form-building

1. SurveySparrow

SurveySparrow is a powerful and versatile Google Surveys alternative. With SurveySparrow, you can fully customize the look and feel of your surveys to match your brand identity.

Our online survey software provides a conversational experience that keeps people engaged, and holds their attention long enough to complete your survey. Some of our users have been able to boost their response rates by 4x – check them out.

Also, it’s one of the most affordable Google Surveys alternatives on this list.

SurveySparrow – Best Features

• Conversational UI: Improve your survey completion rates with a chat-like question flow. 
• 1,000+ survey templates: For all kinds of use cases – from business to research to marketing.
• AI surveys: Create surveys at a click with the Wings AI.
• Omnichannel data collection: Share your surveys via email, website embed, SMS, weblink, social media, QR codes and more.
• Offline data collection: Collect data even when offline with the SurveySparrow mobile app.
• Survey automations: Schedule your surveys, set survey triggers for specific actions, and more.
• Ticketing software: Turn your survey responses into tickets with team collaboration and status tracking.
• Detailed real-time reports and dashboard: Track your respondent’s experience at key touchpoints (particularly useful for customer service teams)

SurveySparrow Pricing

Paid plans start at $7 per month.

Enter your email below to get a 14-day free trial (no credit card required). You can switch later to the Free Forever plan if that suits your needs.

Use this Google Surveys Alternative for Free

2. Formstack Forms

A sub-tool of Formstack, Formstack Forms is an online survey and form builder. Its user-friendliness and drag-and-drop functionality make it an ideal alternative to Google Surveys.

In addition, the A/B testing features allow you to compare two or more types of forms to see which works best.

Formstack Forms – Best Features

• It provides a range of templates that are customizable.
• The forms built with this Formstack can collect e-signatures.
• Third-party integration with more than 100 apps.
• Conditional logic to make the surveys dynamic and flexible.

Formstack Forms Pricing

• Free plan is not available, but a free trial is there.
• The pricing starts at $50 per month when billed annually.

3. Qualtrics

Qualtrics lets you conduct surveys online and analyze the survey data with data dashboards. It’s typically used by enterprise companies for gathering large sets of data.

Qualtrics – Best Features

• Conduct both basic and advanced surveys
• Huge question library
• Conduct anonymous surveys
• Feedback management
• Benchmarking

Qualtrics Pricing

Qualtrics has a free account for first time users. For a detailed pricing contact the vendor. 

4. Typeform

Typeform is a survey and form builder that lets you create basic conversational surveys, forms, and more. It offers an easy-to-use interface and numerous prebuilt templates for various use cases.

Typeform – Best Features

• Create simple surveys—mostly to collect feedback—that look aesthetically pleasing.
• Integrates with some top marketing tools—Hubspot, Mailchimp, Google Sheets, and Salesforce.
• Offers basic features such as display logic, skip logic, and conversion tracking.

Typeform Pricing

• Free plan available
• Plans start at $29/month

5. Zoho Forms

Zoho Forms is a simple, affordable Google Forms alternative that lets you create all kinds of online forms.

Zoho Forms – Best Features

• Gain access to a wide variety of survey form fields—over 40 different types of fields.
• Lets you split your surveys and forms across multiple pages.
• The Save and resume functionality allows respondents to leave and return to fill the form again.

Zoho Forms Pricing

• Free plan available
• Plans start at $8/month

6. Jotform

Jotform is an online form builder popular for creating contact forms. It’s one of the best Google Surveys alternatives for small businesses that want to create and embed a contact form on their website.

Jotform – Best Features

• Choose from a wide variety of survey templates and edit them with a drag-and-drop interface.
• Offers a theme store with premium premade themes.
• Integrates with payment processors such as PayPal, Authorize.net, ClickBank, and more!

Jotform Pricing

• Free plan available
• Plans start at $24/month

7. Paperform

Paperform is an online form maker that lets you create basic forms, surveys, and payment forms.

Paperform – Best Features

• You get the ability to create landing page-like forms (or landing forms).
• Customize a survey exactly the way you want with their easy-to-use theme customization tool.
• Accept payments out-of-the-box with a built-in payment tool.

Paperform Pricing

• Free plan available
• Plans start at $12.50/month

8. Cognito Forms

Although the user interface seems clunky and outdated, it’s an affordable alternative to Google Surveys. Cognito Forms provides you with all the basic functionalities you need to create online forms and surveys.

Cognito Forms – Best Features

• Drag-and-drop form building interface that’s easy to use.
• Offers 15+ form fields to let you collect any kind of data from your respondents.
• Other basic features such as saving progress, customizable tables, signatures, calculations, pre-fills, etc.

Cognito Forms Pricing

• Free plan available
• Plans start at $15/month

9. WPForms

WPForms is a WordPress form builder plugin used to create and embed forms on WordPress websites. This makes it one of the best Google Surveys alternatives for WordPress users. 

While you can create basic forms, WPForms gives you the ability to turn your forms into conversational-style forms with the help of an addon. Also, there’s an add-on that makes it easy to create and manage surveys & polls.

WPForms – Best Features

• Create focused, distraction-free landing pages using the form pages addon.
• Personalize your questionnaire based on the respondent’s answers.
• Quickly create surveys and display the collected data in beautiful charts and graphs.

WPForms Pricing

• The lite version is free.
• Plans start at $39.50/year.

10. 123FormBuilder

123FormBuilder is a simple, no-code form builder used for creating simple forms for websites.

Drag and drop input fields to create an online form in a snap! Choose from a wide variety of form templates for various use cases. Also, integrations are available on all its plans.

123FormBuilder – Best Features

• You get the ability to create multi-lingual forms.
• Offers basic features such as branching and conditional logic that help you show only the relevant questions.
• Style and customize your forms to match your brand or company website.

123FormBuilder Pricing

• Free plan available.
• Plans start at $25/month.

Wrapping Up

This wraps up our guide to the best Google Surveys alternatives customer feedback. This is crucial for the growth of your business. Hope you found the best Google Surveys alternative from the above list.

Are you looking to create and automate surveys by yourself? SurveySparrow provides you with everything you need to create and conduct conversational surveys!

Our surveys typically tend to boost survey responses and create pleasant experiences. Most of your customers will complete your survey as they would be pleased to take surveys that are conversational in nature.

SurveySparrow provides you with a simple drag-and-drop interface and free survey templates.

If you’re looking to boost your survey responses and create pleasant experiences, take SurveySparrow for a spin today!

Have you got any questions about Google Surveys alternatives on our list? Got any interesting best practices or tips for picking the best online survey platform? Let us know in the comment section below.

If you’re wondering whether SurveySparrow is the right fit for you and would rather have someone walk you through our platform, reach out to us for a free, personalized demo!