Best Of
10 Best Customer Communication Tools For Effective Interaction
Article written by Kate Williams
Content Marketer at SurveySparrow
18 min read
4 July 2024


Best Of
Article written by Kate Williams
Content Marketer at SurveySparrow
18 min read
4 July 2024


Communication Tools are critical for effective customer relationship management. This is a given. But which tool should you invest your time and money in? How do you choose them?
I found answers to all your questions! The research is done. My team and I came up with a list of the best platforms you should try. You can choose the best one that suits your needs based on features, pricing, and online reviews.
But before that, there are a few things we need to look into. Our basics should be firm before we make any decision. But if you’re clear about what you need, feel free to jump right ahead to the list of software!
And here’s a table for a quick sneak peek into what we’ll deal with later!
| Tool Name | Best Feature | Free Version | Starting Price |
|---|---|---|---|
| SurveySparrow | Conversational Surveys | ✓ | $19/month |
| JotForm | Multichannel Integration | ✓ | $34/month |
| Typeform | Conversational Interface | ✓ | $25/month |
| Zendesk | Multichannel Support | ✗ | $55/month |
| Freshdesk | Omnichannel Support | ✓ | $15/month |
| Help Scout | Shared Inbox | ✗ | $20/month |
| Intercom | Personalized Messaging | ✗ | $39/month |
| HubSpot | Unified CRM System | ✓ | $90/month |
| Zoom | Video Conferencing | ✓ | $14.99/month |
| Hootsuite | Social Media Management | ✗ | $99/month |
For the rest of us…
Off we go!
Customer communication tools help you maintain healthy customer interactions. This software streamlines customer relationship management and builds trust and loyalty. It also helps you with many things, including response ticketing, performance tracking, and even automating responses.
You can also improve team collaboration and provide exemplary customer service. These platforms can also give you insights into previous interactions so that you can segment and target your communication strategies.
So, what are these tools? They include multiple platforms that fall under categories such as survey software, live chat, messaging, helpdesk software, social media management software, and virtual platforms.
So…
There’s not entirely a set checklist that you need to follow. After all, the tool you choose should depend on your basic requirements and needs. But there are a few mandatory things you should look for…
Why don’t we look into the tools one by one?
I thought dividing the tools based on their types would be best!
Let’s start with the online survey tools…

SurveySparrow is an experience management platform that can help you keep your customers hooked! It allows you to create conversational surveys and reach out to specific audience segments for personalized interaction.
Here’s a sample template made with SurveySparrow. Feel free to use and customize it later if you like it!
Customer Feedback Survey Template
Use This Template
Besides this, SurveySparrow offers advanced analytics and reporting tools, including sentiment analysis and AI-driven Text analytics (CogniVue).
Why don’t you take the platform for a free spin? There’s no need to share your card details until you decide to invest. If you need a demo, that’s also sorted! You can also shift to the free-forever plan later.

But for those who need paid features, here’s a breakdown:
| Pricing Plans | Starting Price | Features |
|---|---|---|
| Basic Plan | $19 | Multiple question types and basic features |
| Business Plan | $79 | Advanced features |
| Professional Plan | $249 | Additional features |
| CX Suite | $249 | NPS, CSAT, CES surveys- measuring customer loyalty, satisfaction, and effort scores |
| 360 Assessments | Custom Quote | Research-backed question banks, advanced performance analytics, and group reports |
| Reputation Management | $0 | Limited free version; $79 for full features |
Let’s quickly move on to the next tool…

Jotform is a form builder known mainly for its advanced branching features. Aytekin Tank founded the platform in 2006 as an initiative to make online forms accessible to all.
G2 Rating: 4.7/5 (3,143 Reviews)
Users find the platform user-friendly and easy to use. A customer shared a review on G2 that they enjoy creating forms with Jotform for professional and personal use. They also appreciate its ability to integrate into their website and the budget-friendly pricing plans.
Now, if you want to explore, here is a list of the top Jotform alternatives! Check it out when you have time!
There’s one more survey tool on the list…

Typeform lets you create beautiful surveys that will catch your customers’ eye. Its visual appeal is mainly due to its founders, David Okuniev and Robert Muñoz, who are web designers. Plus, the platform hosts an interactive interface that helps you reach out to your customers in a friendly manner.
G2 Rating: 4.5/5 (716 Reviews)
There are opinions that the analytics and reporting features are limited. If you keep that aside, users keep coming back for more!
Here’s a list of the best Typeform Alternatives.
Let’s move on to the next category of customer communication tools- Helpdesk Software.

Zendesk is a customer communication management platform that can boost your engagement rate with AI-powered customer service! The tool acts as a centralized hub for all conversations with multichannel support.
G2 Rating: 4.3/5 (5,849 Reviews)
A user on G2 shares that they use Zendesk to streamline ticket and support management and appreciate its ability to automate tasks by creating Macros.
Next up…

This omnichannel support and ticket management platform is part of Freshworks. The platform’s multichannel support allows you to solve issues as a team. You can also create a self-service experience for your customer’s forums and a thorough knowledge base.
G2 Rating: 4.4/5 (3,123 Reviews)
Users praise the platform for delivering such a vast feature set at a reasonable price. Some also mentioned that features such as Add Note and Merge greatly help them with ticket management.

Helpscout is a communication tool that connects you with your users, partners, vendors, and clients. The user-friendly platform is easy to navigate and can be used by teams to collaborate and coordinate interactions. They also provide free resources for your teams.
G2 Rating: 4.4/5 (403 Reviews)
A user on G2 commented that Help Scout is the best way to provide customer support, especially with the ability ot set up a knowledge base for their clients.
Now, that’s it for the customer service tools. Now, it’s time for the messaging platforms.

Intercom is an AI-first customer service tool that personalizes interactions. It has an AI copilot, an AI agent, and even an analyst. With this set of tools, you can streamline engagement, interaction, and issue resolution to strengthen customer relationships.
G2 Rating: 4.5/5 (2,974 Reviews)
A recent review stated that the platform is easy to navigate and user-friendly. However, there are slight delays in recovering conversations, which can disrupt the user’s work.
Let’s quickly move on to the next tool…

Hubspot offers many effective ways to communicate without boring your audience. It provides an all-in-one CRM solution that combines sales, marketing, customer service, and commerce. The best part? The platform is AI-powered!
G2 Rating: 4.4/5 (2,246 Reviews)
Overall, the platform is easy to set up and intuitive. Owing to the advanced feature set, a user was pleasantly surprised to see how straightforward the tool is!
That’s it. Next up, it is time to look at a virtual customer communication tool.

Zoom is a real-time video interaction platform. It allows you to conduct virtual meetings, webinars, and training sessions to maintain healthy relationships with your clients. The tool offers features such as screen sharing, chat, and recording.
G2 Rating: 4.5/5 (55,262 Reviews) (Zoom Workplace)
Though there have been some complaints regarding security issues during virtual meetings, Zoom is a preferred platform for customer communication.
Last, you can’t leave out social media when it comes to user interactions, can you?

Hootsuite is a social media management platform that offers advanced analytics features. The company’s social media listening capabilities can help you maintain and improve your brand image.
G2 Rating: 4.2/5 (4,222 Reviews)
According to a review on Capterra, users adore the platform! They say the features are beginner-friendly and save a ton of time.
Pheww! That’s about it.
Go through this list of advanced customer communication tools and choose one (or maybe more) that is best for you. There’s no hurry. Take your time, dwell on the needed features, and then invest.
While at it, if you are confused, take SurveySparrow for a free spin. A 14-day trial is all you need to get a feel of the platform. So what’s the wait for? Come onboard today!

Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!

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