Alternative
Top 15 Cognito Forms Alternatives (Free & Paid)
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
27 min read
30 May 2024


Alternative
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
27 min read
30 May 2024


Cognito forms, while a good tool for creating and sharing surveys, does have its limitations and cons. It might be the same reason why you are here searching for potential alternatives.
If you are, then you have come to the right place!
Here, we intend to help you understand why you should look for Cognito Forms alternatives and what are the options available for you in the market.
NOTE: The tools we have listed are solely based on the research done through platforms like G2, Trustradius, and Capterra.
Let’s get going!
Please note that the features mentioned below aren’t the end of it. The mentioned ones are only the main or key features offered by the tools. Please go through each tool’s website to learn more about their features.
| Best Alternatives | Key Features | Free Options | Pricing [Starts from*] | Customer Support |
|---|---|---|---|---|
| SurveySparrow | Offline, Video, and Embedded Surveys, Gain Rich Insights, Recurring Surveys, White Label Surveys, Conversational Forms, Mobile-first Surveys, Smart & Secure Surveys, API, Webhooks, Integrations, Accept Payments, Custom Workflows | ✔ | $19 per month | 24*7 support on phone, email, live chat, community portal, support portal, dedicated status page |
| WPForms | Drag & Drop Form Builder, Form templates, Responsive Mobile Friendly, Smart Conditional Logic, Instant Notifications, Entry Management, Multi-Page Forms | ❌ | $199 per annum | Offer support through email and form submissions |
| Ninja Forms | Conditional Logic, Accept Payments, Submission Management, Multi-Step Forms, User Management, Submission Redirects | ✔ | $99 per annum | Offers support through email and phone but is free for 3 days only |
| 123Form Builder | Custom Fields, Conditional Logic, Multi-page Forms, Additional Functionality, Embedded Forms, Offline Capability, Mobile Forms | ✔ | $20 per month | Live chat, email, and their online help center |
| Gravity Forms | Drag-and-Drop Builder, Accessible and Compliant, Form Import, Multi-Column Layout, Save & Continue, Paginated Forms, Responsive Forms, Conditional Logic | ❌ | $59 per annum | Live chat, email, and has community forums |
| Formstack | Mobile Signing, Signer Redirection, Digital Signatures, Workflow Automation, Drag and Drop, Custom Templates | ❌ | $59 per month | 24*7 live chat support, phone, email, and you can submit tickets for bugs, which will be tended to asap. |
| Jotform | eCheck Payments, Offline Forms, Conversational Forms, Conditional Logic, Answer Piping, Electronic Signature | ✔ | $39 per month | Only mail, but can expect a response within 30 minutes |
| Wufoo | Form Builder, Custom Branding, Accept Payments, Real-Time Notifications, Branching & Logic, 256-Bit SSL Encryption | ✔ | $14 per month | Offers a help center [online content] and email support |
| Typeform | Conditional Logic, Multi-page Forms, Branching/Skip Logic, Multilingual Surveys, BI Tools Integration, Data Exporting | ✔ | $29 per month | Live chat, email support, and community |
| Formsite | Export Data, Email Notifications, Custom Reports, Accept Payments, Secure Surveys, Qr Code Surveys | ❌ | $25 per month | Only email support |
| Formidable Forms | Build Forms, Style Forms, Collect Payments, Use Your Form Data, 3rd Party Integrations | ❌ | $40 per annum | Only mail support |
| Contact Forms 7 | Multiple Contact Forms, Customizable Forms, Support Email Surveys | ✔ | Free | Only email support |
| Google Forms | Secure Cloud Storage, Customizable Forms, Centralized Administration, Group-Based Security Policy Controls, Integration With G-Suite | ✔ | $12 per user per month | 24/7 online support and community forums |
| QuestionPro | Customizable Surveys, In-Built Templates, Conditional, Extractional and Looping Logic, Multilingual Surveys, Multimedia Support | ✔ | $99 per user per month | 24/7 Email, Live chat, phone support, and dedicated support manager |
| ProProfs | NPS Surveys, Multilingual Surveys, Website & In-App Surveys, Raw Data Export, Sentiment, and Heatmap Analysis | ✔ | $40 per user per month | Live chat, phone, and email support |
While Cognito Forms are good for creating creative forms with its conditional logic and the ‘IF’ statements (which restrict information on the forms), there are some drawbacks that can affect the way you do surveys.
Upon visiting customer reviews on G2 and other related websites, we have found the following demerits for Cognito Forms. They are –
Though the Cognito Form pricing is comparatively feasible, the mentioned cons make users look for a Cognito Forms alternative.
Here are the Cognito forms alternatives that we think will fit you just right.

When looking at Cognito forms alternatives, especially running polls or creating NPS surveys, SurveySparrow is the best choice.
Customers love the exciting and fluid experience that they provide. Couple that with loads of options and a question library to choose from, and you’ll break no sweat and find real fun in conducting surveys.
When it comes to analytics, something that Cognito form massively lacks, SurveySparrow helps you gain a ton of insights very quickly and at very affordable prices. Their interface is user-friendly and conversational, which keeps your audience engaged as they fill out the surveys.
It has a 40% higher conversion rate than almost all survey software (including Cognito Forms), making it one of the best Cognito forms alternatives around.
Features:
They have a free plan for you to start with, and their paid plans start from $19 per month when billed annually. To get features anywhere near this plan in Cognito forms, you’ll have to scoff up $99 per month! You’re pretty smart to figure out which is a better deal. 🙂

A personalized walkthrough by our experts. No strings attached!

WPForms is a conversational form builder and a 1-click tool that gives a conversational style to your forms. On top of that, their survey and polls addon makes the survey creating process a lot easier, compared to that in Cognito forms.
Features:
It has a completely free plan for life. The pricing for the pro plan starts at $199.50 per year. Compared to Cognito forms pricing, it’s dead cheap.

Another Cognito form alternative is Ninja Forms. It’s very much similar to any typical form builder that comes with a drag-and-drop feature. But its clean and quick-function interface is what really sets it apart. As a WordPress-based form builder, Ninja Forms is worth considering.
Features:
It comes with a free trial, and the paid plan starts at $99 per year.

123FormBuilder is a fantastic option for creating bespoke and branded forms. It’s a great alternative if you wish to build some simple forms and don’t wanna pay for them. They do come with a paid plan, but a chunk of their good features are present in the free version, too.
It’s not the most user-friendly platform, to be honest. The interface requires time for better understanding, and that sometimes puts people off.
Features:
They offer a forever-free plan and the paid one starts from $20.64 per month for annual billing.

Gravity Forms is one of the most advanced Cognito forms alternatives for WordPress. It’s a plugin allowing you to go beyond the basics of form building, and create quizzes, surveys, payment forms, and even landing pages for your business.
It comes with a range of configuration settings to help you control the look and feel of forms. And this can make a difference if you’re creating forms for your business, and that too at scale.
However, they don’t offer simplicity, if that’s what you’re looking for. But it’s definitely worth trying.
Features:
The starting price for Gravity Forms is $59 per year. What do you say about that?

Formstack doesn’t just build forms, but a lot of invaluable work for its users. It allows you to get things done faster, turning all text and images you input into beautifully designed forms and digital documents that are easy to read. It can even accept customer signatures through its online forms and documents.
The best part is that you’ll never write a single line of code for all this, making Formstack a great Cognito forms alternative. But their pricing is higher than the majority of alternatives on this list.
So think about it well before going for it. Other than that, we can’t think of any reason not to support Formstack as one of the best alternatives to Cognito forms.
Features:
Formstack doesn’t offer any free plan and starts at $59 per month.
Here are some cheaper, yet effective alternatives you can use in the place of Formstack.

Jotform is one of those WordPress forms that you can use to embed forms by copying and pasting a code snippet. Apart from that, there are lots of customization and integration options available in this alternative to Cognito Forms.
Features:
5 forms and 100 submissions/month are free in Jotform. Post that, the paid plans start at $39 per month.
Also Read: 10 Best Jotform Alternatives & Competitors

Another great Cognito forms alternative is Wufoo. Created in 2006, it’s a simple and minimalistic form builder that allows you to do things quickly. You can filter through Wufoo’s massive template library to find the right one for your business. Plus, set up this form on your first page in just a few clicks. Now that’s fast!
With Wufoo, you can create surveys, and quizzes, build contact, registration or payment forms, and more for all of your business needs.
Features:
There’s a free plan for Wufoo and the paid one starts at $14 per month when billed annually.
Though Wufoo does act as a worthy Cognito alternative, it lacks some advanced features. If you are someone looking for such tools but want it at Wufoo pricing, then here are some Wufoo alternatives.

Typeform is a popular form builder because of its user-friendly interface, clean design, and visually appealing templates. It’s a fantastic choice if you wish to create a good impression on your consumers with a well-designed survey.
The flowchart feature in Typeform is a standout, as it updates automatically as people proceed through your survey. This function also shows if people are leaving the survey in between, which is a piece of useful information.
Features:
Typeform has a free version and comes with a free trial for all their paid plans that start from $29 per month for annual billing.
Also, take a look at the top Typeforms alternatives and competitors available.

Formsite is actually a software package that distinguishes well as a form builder. It’s a great tool for an enterprise or a small business that lets you create customized forms in quick and simple steps.
Expert features are in abundance on Formsite, and even though its UI is a little complex, it still is one of the best Cognito forms alternatives around.
Features:
Their paid plan starts from $25 per month on annual billing.
Suggested Read: Top 10 Formsite Alternatives in 2024

Formidable Forms is a wonderful option if you’re trying to build technical forms on your website. It’s one of those Cognito forms alternatives that let you do advanced things like advanced calculations with your forms.
Features:
The pricing starts at $40/year.

It’s one of those WordPress forms that’s an ideal WordPress plugin for basic and flexible forms. It’s used for creating as well as managing multiple contact forms. With over 23 million downloads, the popularity of this form builder plug-in is pretty clear.
Features:
Free plugin with internal premium options.

A part of Google Suite, Google Forms is a simple, yet effective, alternative to Cognito Form. The basic version is free to use and almost anyone can make the most out of it so long as the intent is to do basic surveys.
They do offer a specific plan for businesses who look into crafting customized surveys. Some of the key features of Google Forms are as follows.
Features:
The basic version is free of cost. For businesses, they can avail it for $12 per user per month.
Here are some Google Form alternatives you try that are cheap and effective

Mostly used for market research, QuestionPro is yet another Cognito Form alternative you can use. The tools help businesses acquire valuable insights and help them reach their goals faster and better.
They adhere to all security (international) laws and offer top-grade security for all the survey data collected.
Features:
Their survey software has a free version, which you can use to see if it fits your needs or not. The basic plan for the survey software is $99 per month. For their CX and market research tool, you will have to connect with them for personalized quotes.
Since the pricing is a bit on the high end, here are some alternatives to QuestionPro you can try.

Proprofs Survey Maker is a survey software that helps you work better, find smart employees, and create happier customers. It offers a wide range of tools/features, including but not limited to score surveys, NPS surveys, branching and skip logic, and more. For this reason, we can consider ProProfs a worthy alternative to Cognito Forms.
Features:
ProProfs’s survey maker offers a free version. Its paid plan starts from $40 per month.
Suggested Read: Top 10 ProProfs Alternatives in 2024
Forms are tricky. Why? It either charms people so much that they end up giving the details you need, or frustrates them so much that they end up leaving the form in between.
So, it’s crucial to design forms that people can relate to and acknowledge. For that, we’ve got 5 best practices delivered in an extremely crisp manner. Here we go:
If you and your team have put great effort and time into creating a strong brand image, it should reflect in your forms, too. Basically, that brand image should remain the same, whether it’s your website, emails, or forms. Otherwise, people get confused and don’t connect well.
So, when you get involved with choosing the pictures, colors, and fonts for a form, think about whether it goes in line with your brand image. If not, keep searching for a better option. No need to rush here.
No matter what your business is, visitors, come to your website for different things. A simple “Your comment” field on your forms won’t work in knowing what they’re up to. Design forms to generate fields based on the response to an initial question. This way, you keep the visitor’s attention and let them know their interests matter.
This practice works best especially when the questions people ask are falling into distinct categories. It’s a time-consuming process, no doubt. But one that yields handsome rewards!
Experience.
This word should hold importance to you while designing a form. Because streamlining the form-filling experience goes a long way in getting quality data collected. So, if you think you can remove a step or a field from your form, do it. It’ll make the entire process faster and much more engaging.
For something in return, many respondents will happily fill out forms, but everyone will appreciate it if the effort required to interact with such forms is kept to a minimum. It’s all about the experience, remember that.
Just like the brand imagery, it’s always best to match the tone of your form with that of your website and social accounts. This uniformity allows respondents to connect with you better and on a deeper level. And that translates into better responses!
Initially, the better the hook in your forms, the better the responses are, both in terms of quality and volume. This hook can be a reward, a one-on-one conversation, or a relevant piece of information. But whatever it is, it’s crucial to specify it right at the start. Don’t let the audience play a guessing game on this one.

A personalized walkthrough by our experts. No strings attached!
Yup, that’s what we’re asking before wrapping up. You were looking for Cognito forms alternatives, and we gave you 12 of them, plus the form designing best practices.
Now, the reading part is over. It’s time to choose one out of these options and start collecting quality data. So, go ahead and do it.
One last thing though, if you never want to worry about anything related to surveys, go with SurveySparrow. We have a history of always satisfying our customers, big or small. You’ll be valued the same way. Talk to us, and let’s make your survey campaigns ridiculously successful!

Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!

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