Best Of
Best 10 Brand Monitoring Tools (Free and Paid Tools Included)
Article written by Kate Williams
Content Marketer at SurveySparrow
16 min read
29 May 2024


Best Of
Article written by Kate Williams
Content Marketer at SurveySparrow
16 min read
29 May 2024


Today, a brand lives online (quite literally!) And, Brand Monitoring Tools make sure that your online presence is not buried under the noise of the internet!
But which tool should you choose? This solely depends on you and your needs. But I get you—the research is tiring! Here is a list of the best online monitoring tools, advanced features, and pricing plans. (You need to know if it fits your pocket, right?)
But before that…
Brand monitoring is a systematic process of tracking and analyzing a brand’s online presence. This involves mentioning the brand on online channels such as websites, social media, blogs, forums, podcasts, videos, and review sites.
So why is it so necessary?
Constant monitoring helps gain detailed insights into a brand’s reputation, online presence, and public image. The primary goal is to tackle potential issues and execute top-notch marketing strategies.
And for this, you need the best tools in town…
Off we go!
Here’s a table for a quick sneak peek…
| Tool | Main Feature | Free Plan |
|---|---|---|
| SurveySparrow | Reputation Management | ✔ |
| Hootsuite | Social media management | – |
| Google Alerts | Email alerts for predefined keywords | ✔ |
| Brandwatch | Social media monitoring and analytics | – |
| Keyhole | Social listening and analytics | – |
| BuzzSumo | Content research and performance insights | – |
| Mention | Automated solution for brand monitoring | – |
| Meltwater | Social media monitoring and analytics | – |
| Yext | Knowledge Graph for delivering relevant answers | – |
| Digimind | Social listening and market intelligence | – |
Let’s get going with the first tool.

SurveySparrow hosts an advanced Reputation Management tool that can closely monitor customer feedback. With sentiment analysis and text analytics, you can decode user sentiments with just a click of a button. Add new platforms where your brand has its name across different locations, and analyze them from a single dashboard. Moreover, you can immediately ticket the feedback to the relevant teams and create custom workflows!
Let’s look at the features in detail.
Why don’t you try it out today? A 14-day free trial will help you get a detailed idea of the tool. Need a demo? You’ve got that, too!

Say you run a hotel chain called “X.” You are listed on Google Reviews, Agoda, and Facebook reviews. Once you gather all the reviews of your brand from each platform across all locations into one dashboard, you can create a Cognivue. And you can analyze up to 5 platforms!

With it, you can conduct root cause analytics, discover hidden insights, and get a sentiment score based on the keyword count and mentions. This will give you a key driver analysis with a detailed graph of your strengths and weaknesses. That’s not it! You can also view the Topic Shift, which shows the change in customer sentiment over a selected period.
Nevertheless, the platform is available for free! But if you need a more advanced feature set, join the paid plan for just $79/month.
Now, since that’s sorted, let’s move on to the next tool!

HootSuite is a Social Media Management tool that controls your online reviews, brand mentions, keywords, and hashtags. Plus, you get advanced analytics features that you can avail of. With Social Media Listening and analytics, you can monitor your online presence.
G2 Rating: 4.2/5 (4,222 Reviews)
According to users, the platform is beginner-friendly and saves you a ton of time!
Next up…

Google Alerts is a free solution in the Google Suite that lets you monitor topics, keywords, and trends online. To use it, log in to the platform and enter a keyword. The keyword can be your brand name, a specific feature, competitors, or industry trends. And that’s it! Google will nudge you each time a new topic arises or when new content is published.
GetApp Rating: 4.7/5 (299 Reviews)
Some users on GetApp think that their results are sometimes inaccurate. However, it is a preferred tool by all due to its ease of use.
Free
Don’t Google Alerts provide enough features to fit in as one of the best brand monitoring tools? Well, there’s more on the list…

Brandwatch is a social suite built to secure your brand. It manages consumer intelligence, social media, and influencer marketing. With advanced AI capabilities and analytics, the platform lets you create better strategies.
G2 Rating: 4.1/5 (828 Reviews)
A user on G2 Reviews appreciated the tool for streamlining publishing and scheduling. According to them, the Listen module is the best aspect.
You have to request the team for a quote.
Moving on…

This brand monitoring tool goes beyond basic metrics. It is perfect for hashtag tracking, competitor analysis, and campaign monitoring. Plus, you can get insights into brand performance, sentiments, and tracking patterns.
G2 Rating: 4.3/5 (68 Reviews)
Users feel that the platform is suitable for tracking and calculating the ROI of different campaigns.
They have different pricing for each product. Here are the starting prices for…

BuzzSumo is a social media analytics platform that can help you track brand mentions, discussions, and keywords. Not just that, it helps you with competitor research and influencer discovery so you can set your campaigns straight.
G2 Rating: 4.5/5 (102 Reviews)
According to a customer review on G2, BuzzSumo is a good tool for monitoring web mentions. The reviewer also mentioned the most preferred features: Content Analyzer and Facebook Page Analyzer.
Shall we move to the next one?

Again, with Mention, you can track brand mention across social media platforms, including social media, news sites, blogs, forums, and more. What sets it apart is its PR and crisis management features.
G2 Rating: 4.3/5 (439 Reviews)
Users appreciate the platform’s ability to track unbranded mentions in article copies, which enhances their outreach strategies.
The next brand monitoring tool in the list has a similar name. So, do not get confused!

If your requirements include media intelligence, social media listening, and analytics, Meltwater might be the one for you. With it, you can maintain your brand reputation with strategies that satisfy your customers and want more.
G2 Rating: 4/5 (2,078 Reviews)
Users call it a powerful platform for competitor analysis and benchmarking. However, having to pay separately for integrations is a big turnoff!
Now, if you feel the same way, here is a list of Meltwater Alternatives you can try. Feel free to check them out when you have time!
Oh, it seems like we’re almost done!

Yext helps you maintain a standardized brand presence across platforms globally. Plus, you can integrate the platform with your existing marketing solution. There’s no need for a rundown!
G2 Rating: 4.4/5 (444 Reviews)
Their directories are one of the most popular features when it comes to brand monitoring. A customer shared a review that the ability to create multiple directories is a helpful feature for driving more organic traffic.
Contact the team for a quote.

Digimind is intelligence software that helps you analyze customer insights, create strategies, and position yourself in the competitive market. It also hosts a robust analytics platform.
G2 Rating: 4.6/5 (182 Reviews)
The platform offers reports at the click of a button, which is a common opinion. However, some feel that it is not suitable for PR metrics.
Phew! That’s a wrap! So, why don’t we officially wrap up?
Now, we have seen a list of 10 must-try brand monitoring tools. But I get you. You might still be confused. Or even more intrigued and curious! That’s okay. Take your time and consider each option in detail. There’s no hurry. After all, it is important to find a tool that fits right in the gap (and also your pocket)
Why don’t you try SurveySparrow for free right here? You need not share your credit card details before you decide to invest.
1. Why is Brand Monitoring important?
A: It is important to know what people are saying. This will help you identify and tackle crises early to maintain a positive brand image. Plus, it helps align your marketing campaigns with user requirements.
2. What are some of the best practices you should follow while monitoring a brand?
A: Be clear, set the right goals, and choose the tool that fits your requirements. It is also important to focus on sentiment analysis rather than solely tracking brand mentions.
3. Can Brand monitoring tools help with SEO?
Yes! You can optimize your campaigns and content by analyzing relevant keywords and trending topics to improve your ranking in search engines. This will help in enhancing your brand’s online visibility.

Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!

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