Alternative
10 Birdeye Alternatives For 2024
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
14 min read
19 January 2024
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Alternative
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
14 min read
19 January 2024
A tool to transform feedback into insights to deliver an experience that customers want to share.
If we had to define what Birdeye does, we’d use this line (and we did!).
An excellent reputation management software built for customer-driven marketing. That’s what Birdeye is. But is it a bed of roses?
Like every tool out there, Birdeye comes with its set of flaws. And that’s why we wrote this Birdeye alternatives blog for you.
Things we’ll cover in this blog:
It’s time for the alternatives here. Are you ready for it? Great. Here we go:
Birdeye is a great tool for getting your online listings sorted. But it does just that. SurveySparrow’s Reputation Management offers everything that Birdeye has to offer, plus it lets you conduct surveys to collect quality feedback.
Pros:
To try SurveySparrow for FREE, sign up here.
If not, you and your team know the exact reasons why through SurveySparrow’s Executive Dashboard. There’s a free forever plan to get the hang of its platform, while the premium plan starts from $19 a month. Mindblowing, right?
Vendasta is the only platform you need if you wish to build an online marketplace. From offering a marketplace of 250+ curated products to working as a third-party listing platform for you, Vendasta works with you all along the way.
Talking about reputation management, Vendasta does that and more for you with its CRM, task management, and billing solutions to go along with the third-party listing feature. If you’re a solopreneur, you just need this tool along with a survey expert like SurveySparrow, and you’re all set to get growth and handsome revenues. The plans for their entire platform start from $99 per month for individuals and $499 per month for an entire team. Clearly way cheaper than Birdeye.
If you’re a small business or a growing brand, Yotpo, starting with just $19 per month, is the best Birdeye alternative you can find. Yotpo’s efforts drive growth in your sales and revenue numbers, and an automated reviewing solution is one of the many ways they help a brand do it!
With a prime focus on user-generated content (UGC), a.k.a customer-driver marketing, it helps businesses and brands in four main realms: reviews and ratings, loyalty and referral programs, SMS marketing, and visual content. Combine all these marketing realms, and the results you get are often quicker and more profound than that with Birdeye. Did we mention that it comes with a free plan, too?
If you thought Birdeye had a lot of features and solutions, Yext would overwhelm you in an even better way. It is a search-as-a-service software with a clean interface, helping businesses win the Google ranking race convincingly. This AI tool offers all the solutions that you can think of in German, French, Swedish, and Chinese to go along with English. Reviews are just a small part of it! Don’t believe us, take a demo, and you’ll see.
“Get more customers. Keep more customers. Spend less time doing it.”
That’s what you first read on Swell’s website, and they sure do abide by it. Swell helps prospects find your business easily through online reviews and offers solutions to turn customer interactions into revenue. Once you’ve started using this reputation management tool, you’ll completely forget Birdeye. You get Swell insights, review, webchat, schedule, survey, and swell pay as the prime solutions. All of them have quality integrations to go with.
People who’re using Swell as a Birdeye alternative say it’s a great replacement for their budget. For the exact prices, you gotta take their product demo. Their customer teams are always working to deliver solutions based on specific use cases, and this personalization shows results in their client’s marketing efforts.
One of the smartest Birdeye alternatives is Meltwater. Its AI-powered media intelligence and social listening suite is a class on its own. This software makes pulling and integrating data from social media, online reviews, blogs, and other channels a cakewalk. Plus, the depth of information Meltwater offers allows businesses to make data-driven decisions. We also really liked its spike alerts that allow brands to proactively manage their online reputations ahead of any potential PR emergencies.
While Birdeye is more focused on helping businesses get greater insights about reviews and listings, Meltwater gives businesses a more comprehensive overview of their reputation. Birdeye offers web chats and a social media messaging platform for audience engagement. By contrast, Meltwater comes with a social media engagement platform named ‘Engage’ to let businesses manage all social media functions and handle them remotely with razor-sharp precision.
They have similar pricing (you must take a demo to know exactly) as Birdeye, but look at the depth of their solutions. The money spent would be worth it, for sure.
The most like-for-like Birdeye alternative is ReviewTrackers. It’s one of the first reputation management software to gain acclaim along with Birdeye, and it still shines with its easy-to-read analytics dashboards and quick automotive set-ups.
This tool’s lack of customer messaging options is a downside, but its pricing is way better and in your favor compared to Birdeye. It’s a quality tool, definitely worth giving a go.
The concept of reputation management in Olark works in 3 phases;
It’s a parallel alternative to Birdeye. One that focused on live chat to improve the chances of customer-driven marketing rather than working on reviews and listings. And that’s perfect for businesses starting new, as they can get positive reviews automatically if the live chats are products resonating well with customers. You get this solution and all of Olark’s team support with just $29 per month. Dirt-cheap, yet super effective!
As the name implies, NiceJob is a cloud-based reputation management platform that helps businesses collect positive reviews. This Birdeye alternative lets users automate review invites and reminder emails. Plus, its integration with branded websites gives a constant stream of SEO-boosting content that naturally enhances the online reputation.
Ease of use, a free forever plan, and the ability to automate social media posts using all positive reviews make NiceJob a great alternative to Birdeye. They offer excellent premium pricing plans and bundles of quality features, starting from $75 per month.
If there’s one Birdeye alternative doing customer-driven marketing differently, it’s Oktopost. They offer solutions that measure the real impact of social interactions and listening on your business. Active and insightful interactions done timely – Oktopost’s philosophy is how they build their client’s reputation online.
Oktopost’s social media management, social listening, and employee advocacy solutions are built for B2B, giving marketers the chance to engage with customers and prospects on social media, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience, interact better, optimize all offerings, and drive revenue growth.
This software also offers built-in employee advocacy solutions, enabling your marketing team to promote social content across the organization with zero overhead. So when employees share social content, everything is automatically tracked and measured, so there’s an ROI established for advocacy. How cool is that?!
Book a demo with the Oktopost team to get their prices and plans.
Birdeye is a fantastic tool for managing business reputation and enhancing customer service experiences. Let’s get this out of the way first.
It boasts over 60,000+ clients from all around the globe using its different solutions, from listings and reviews to ticketing and web chat. But even then, there are obvious reasons to look for its alternatives, starting with;
Birdeye is not for the one with a marketing budget to tend to. Yup, that’s a fact. Right now, all three Birdeye plans are custom-priced based on your requirements, but just 3-4 months back, even its Standard plan was priced at $349/per location/month. The Professional plan that is well suited for small businesses, came for $449/per location/month, and the Premium plan, suited for Mid-sized firms to behemoths, could go as high as $3000/per location/month.
From our understanding, these are all hefty prices and not something that new businesses can afford, especially not every month. And this is one of the primary reasons for looking at Birdeye alternatives.
Birdeye offers a lot of features, too much, actually. And that takes away the simplicity of its platform. Their customers say that despite training employees to use the Birdeye platform, it’s still tricky for employees to set up a campaign or perform useful analytics fast fully. That’s a massive hindrance when you’re looking to perform a crucial task with pace and accuracy.
There’s no free plan with Birdeye either. It does have a 15-day free trial, but that’s it. Even for a basic solution like consistent listing, you’d have to fork out upwards of 300 bucks with Birdeye. That’s too much for a single, simple solution if you ask us. And for similar requirements, you’d be better off with Birdeye alternatives.
With Birdeye’s webchat solution, only a single member of a team can converse with the customer at a given time. So, if there’s a website visitor who’s looking likely to convert, you can only guide the team member handling the entire conversation and cannot take it up yourself through the Birdeye dashboard. That’s a big no-no, especially for remote teams where quick collaboration is crucial for faster and more efficient progress.
A crashing website and dashboard is a recurring feature of Birdeye. Imagine you’re setting up a review survey for customers and the dashboard crashes, and that’s the gazillionth time it’s happening! We bet you’d immediately start looking at Birdeye alternatives.
In the day and age where customer support teams staying active 24/7 is widely appreciated, Birdeye’s support team is only available during business hours. And although they clear issues with good clarity, waiting for 10-12 hours for it is never appreciated by its customers.
Birdeye, as we’ve talked about, is a reputation management company that focuses on sustained customer-driven marketing. You have the 10 Birdeye alternatives, too, which manage your brand’s overall reputation similarly.
The question now is about the need for reputation management in 2024 and beyond, especially for small businesses. And these reasons will help you make an informed decision on it;
The importance of reputation management stems from the need to have positive media about a brand. To explain better, let’s say a prominent media house wishes to cover your company and offerings. Where will they go first? Google. Yes, they’ll Google and read all the information about your company in the form of reviews, listing info, and side-wide consistent details.
Only when they’re satisfied with the reliability that your brand offers they’ll contact you for a story. And we don’t need to tell you how big a role such a story can play in your company’s growth! So, for garnering positive and strong media, managing reputation is the key and the starting point.
A very simple question from us – You wish to have consistent online information about your business and its working, right?
We say online because people Google stuff even for the smallest thing. SEO plays a huge role in ranking your website higher for relevant categories. Consistent information throughout the web is a surefire way to improve your SEO scores, rank higher, and build more overall trust.
As a decision-maker, you always have a vision for your brand’s identity, isn’t it? You always talk about it with your team and colleagues and consistently want to work towards achieving that.
What if we say that reputation management is the best way to do that in 2024 and beyond? Sure, it’s more on the organic marketing side that takes longer to show results, but with a far better ROI than paid marketing efforts, in most cases. Using customer-driver marketing, you’re slowly instilling the right narrative about your brand in the minds of the target audience, which will stay for long, bringing sustained growth.
Through reputation management, your brand generates trust when you’re smartly collecting positive reviews using any of these 10 Birdeye alternatives and promptly resolving all customer issues. This trust is the market authority that your brand commands and gives it an edge over competitors, new or old.
People would want to stick to your company and offerings just because they trust your vision, ethics, team, and way of doing business. That, in the post-pandemic world, is huge.
The best thing about managing your brand’s reputation and going for the customer-driver marketing method is how little you’d need to spend on promotional ads and campaigns. Think about it, brands spend a fortune to make themselves visible and generate trust among the target audience. But when you’re garnering positive reviews, giving prompt replies on social media callouts, and staying consistent with all online information, that trust is automatically built. Sure, it takes time, but once done, there’s no need to spend more on it. And that… is a big cost saver for any company!
You were on the lookout for Birdeye alternatives, you got not one but 10! Plus, you now have a clear idea of why reputation management and customer-driver marketing are the way forward for sustained brand growth.
All that remains now is to conduct some quality trials of these alternatives and choose one. Let us know what your pick is. And for a SurveySparrow product demo or technical queries, find us here.
Or, Why not try it out for free?
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