Best Of
11 Best NPS Tools, Surveys and Platforms in 2024
Article written by Kate Williams
Content Marketer at SurveySparrow
21 min read
26 July 2024
Best Of
Article written by Kate Williams
Content Marketer at SurveySparrow
21 min read
26 July 2024
It’s no secret that word of mouth is THE best marketing strategy out there. And the best way to understand whether your customers promote your brand with others is by identifying the NPS score.
The higher the NPS score, the higher the chances your customers are spreading the word about your brand.
Now, if you want to learn more about NPS and what a good NPS score is, then we suggest you read our comprehensive guide on what NPS is.
Now, to calculate your NPS score, you need a robust NPS tool – which is the reason why you are here.
So, to help you with the selection process, we have compiled a list of 11 top NPS tools. At the end of the blog, you will be knowledgeable of each tool’s features, pros, cons and more, and will be able to make an informed decision on the tool you want for your business.
Check the following table to get a quick overview of the NPS tools we have listed in the blog.
| NPS Tools | Free Version | Best For | Starting Price [Billed Annually] |
|---|---|---|---|
| SurveySparrow | Available | Omnichannel NPS Feedback Collection | $19/month |
| Qualtrics XM | Not available | Advanced Analytics & Predictive Insights | Contact for pricing |
| HubSpot Service Hub | Available | CRM Integration and Marketing Automation | NPS features available in higher-tier plans |
| Typeform | Available | Customizable and Engaging Surveys | $35/month |
| ProProfs Survey Maker | Available | Simplicity and Ease of Use | $39.99/month |
| AskNicely | Contact for demo | Actionable Real-Time Feedback | Contact for pricing |
| Survicate | Available | Website and In-App Feedback | $89/month |
| Retently | Not available | Automated NPS Surveys | $25/month |
| Delighted | Available | Ease of Use and Quick Setup | $17/month after free trial |
| Nicereply | 14-day trial | Integrating with Customer Service Platforms | $59/month |
| Zonka Feedback | Available | Multi-Channel Feedback Collection | $49/month |
The following is a comparison of some of the top NPS tools in the market.
SurveySparrow, a comprehensive survey tool, is one of the best NPS tools you should consider in 2024. Its comprehensive and user-friendly approach to NPS survey management makes it more desirable. Its conversational interface and easy-to-use NPS survey tool let you turn surveys into conversations.
Also, the created surveys can be shared across multiple channels, including QR codes and WhatsApp surveys. Though it has a range of features, its ability to automatically close the feedback loop stands out here. This is done through personalized workflows.
As a result, it helps you gather actionable feedback and enhance your customer satisfaction and loyalty.
Customer NPS Survey Template
Use This TemplateAs you can see above, with its comprehensive visualization and analysis options, you can glean valuable information for better business decisions. When comparing the features available in SurveySparrow with other competitor tools, the former comes out on top thanks to its sheer number of features.
| Pros | Cons |
|---|---|
| User-friendly interface | The CSS customization may require developer help |
| Affordable plans | |
| Good for capturing visual feedback with multimedia questions | |
| Supports multilingual surveys | |
| Has AI-powered surveys | |
| White-label surveys |
A personalized walkthrough by our experts. No strings attached!
Qualtrics is a premium NPS tool, suitable for businesses looking for advanced analytics and deeper customer data. It uses AI to analyze customer feedback to find trends, patterns, and areas for improvement. Users can deploy NPS surveys across various channels and gather intricate feedback.
| Pros | Cons |
|---|---|
| Powerful features | Expensive |
| Robust data analysis tools | Complex interface with a steeper learning curve |
| Extensive customization options | Overkill for simple feedback needs |
Suggested Read: Top 10 Qualtrics Alternatives
Yes, HubSpot is a widely known CRM software. But, as it happens, its service hub houses a powerful NPS tool – namely “HubSpot NPS tool”. It allows businesses to gather NPS feedback, integrate customer data across the sales funnel, and more. This tool will be ideal for those who are already using HubSpot CRM and are looking to integrate NPS feedback into their strategy.
| Pros | Cons |
|---|---|
| Free for HubSpot CRM users | Limited features compared to dedicated NPS platforms |
| Tracks NPS score over time | Requires existing HubSpot subscription |
| Integrates with other HubSpot tools |
Typeform elevates NPS survey platforms with their uniquely customizable and engaging survey designs. Just like SurveySparrow, it’s known for creating surveys that feel like conversations. Therefore, it helps businesses collect feedback in a more personal and interactive manner. If you are looking to improve your user experience, try Typeform.
| Pros | Cons |
|---|---|
| Engaging and visually appealing surveys | Limited functionality for complex surveys |
| Conversational format improves completion rates | May not be ideal for highly structured data collection |
Suggested Read: 10 Best Typeform Alternatives of 2024
ProProfs Survey Maker, part of ProProfs suite of tools, is renowned for its simplicity and ease of use. The tool provides a range of features and pre-designed templates to facilitate NPS survey creation. As a result, this tool can also be considered one of the best NPS survey tools.
| Pros | Cons |
|---|---|
| Free plan available | Limited features for complex surveys |
| Good for basic surveys and quizzes | Free plan has branding limitations |
| Offers branching logic | May not be suitable for professional use |
With a focus on actionable real-time feedback, AksNicely positions itself as one of the best NPS tools in the market. AskNicely is also a renowned VoC tool and is beneficial for service-oriented businesses. You can automate the feedback collection process and engage with the customers based on their responses.
| Pros | Cons |
|---|---|
| Focuses on customer satisfaction (CSAT) and Net Promoter Score (NPS) | Primarily email-based feedback |
| Automates follow-up emails | Limited question types compared to full-fledged survey tools |
| Integrates with CRMs |
Survicate excels in collecting website and in-app feedback, making it one of the best NPS tools. It is ideal for businesses seeking to optimize their website or app experience based on direct user feedback. The surveys are designed to effectively gather meaningful insights from users in real-time.
| Pros | Cons |
|---|---|
| Affordable | Lacks advanced features for complex surveys and data analysis |
| Good for gathering feedback on specific touchpoints | May not be scalable for large projects |
| Offers white-labeling |
Retently, formerly promotor.io, is an NPS survey platform that automates the NPS feedback process. It effortlessly enables businesses to gauge customer satisfaction and loyalty over time. With the ability to reach out to customers via different channels, the tool can collect feedback from each touchpoint.
| Pros | Cons |
|---|---|
| Focuses on customer retention | Primarily email-based feedback |
| Automates NPS surveys | Limited survey customization options |
| Offers churn prediction and customer segmentation |
Delighted is renowned for its user-friendly interface and rapid setup option. It’s a leading net promoter score tool for businesses eager to launch their NPS surveys without extensive preparation. It offers various survey types beyond NPS, including CSAT and CES, making it a versatile tool for understanding all facets of customer experience.
| Pros | Cons |
|---|---|
| Easy-to-use for sending CSAT and NPS surveys | Limited customization options |
| Tracks sentiment over time | Pricing scales with survey volume |
| Integrates with popular tools | May not be ideal for extensive data analysis |
Nicereply is one of the popular choices when measuring customer experience. That’s because they deal exclusively with customer satisfaction surveys that include CSAT, Customer Effort Score, and NPS. The platform boasts an impressive clientele like Microsoft, Lenovo, and Buffer – making it a one of the top NPS tools.
| Pros | Cons |
|---|---|
| Integrates with email and live chat | Limited survey customization options |
| Automates CSAT and NPS surveys | More focused on post-interaction feedback |
| Personalizes communication based on responses |
Zonka Feedback, though last on this list, is another NPS tool to consider. You can gather complete feedback from your customers by using this tool.
It allows businesses to create surveys with ease. There are plenty of templates available that you can customize according to your needs. Zonka Feedback also allows for multiple survey-sharing options such as email, web, SMS, kiosk, and offline ways.
You can also create customized survey links and share them with your customers on the go. There are a lot of integrations available to help you set up the surveys seamlessly. For example, you can instantly use Slack integration and get notifications to the right people.
| Pros | Cons |
|---|---|
| Simple and quick feedback surveys | Limited features for in-depth feedback or complex question types |
| Anonymous feedback option | May not be suitable for detailed analysis |
| Good for pulse surveys |
With so many tools to choose from, it might be hard for you to shortlist the NPS tools. One way is to make use of each tool’s free versions and trials. But in most cases, the features provided can be limited.
So, to facilitate this process, our experts have come up with some questions you can ask. The answers to these would give you a clear idea of whether the tool is for you or not.
NOTE: These notes are to be asked of the support or sales team of a tool.
1. How easily does the tool integrate with our existing CRM, customer service platforms, and other tools?
2. Is the integration process straightforward, or does it require custom development work?
3. Can we customize the survey in terms of design, questions, and branding to maintain consistency with our company’s identity?
4. Does the tool offer flexibility in terms of survey distribution methods (e.g., email, SMS, website)?
5. What type of analytics and reporting features does the tool provide?
6. Can we track trends over time? Does it offer real-time analytics and the ability to segment data for deeper insights?
7. How does the tool help in deriving actionable insights from the NPS data?
8. Are there features to help identify areas for improvement based on customer feedback?
9. What level of automation does the tool offer for sending surveys and following up with respondents?
10. Can the tool automate the process of categorizing responses into Promoters, Passives, and Detractors?
11. Can the tool scale with our business as we grow in terms of customer base and data volume?
12. Are there any limitations on the number of surveys or responses that can be managed?
13. How does the tool ensure the security and privacy of our data?
14. Is it compliant with regulations like GDPR? What measures are in place to protect respondent anonymity and data integrity?
15. What level of customer support is provided? Is there access to a dedicated account manager?
16. Are there training resources or onboarding sessions available to help us get the most out of the tool?
17. What is the pricing structure? Is it based on the number of surveys, responses, users, or another metric?
18. Are there any hidden costs, such as additional charges for integration, support, or advanced features?
19. How user-friendly is the tool for both survey creators and respondents?
20. Are there any limitations on the devices or browsers on which the survey can be accessed?
The answers the support team or the sales team gives to these questions will definitely help you narrow down the NPS tool you need.
Follow the contact link and start by asking SurveySparrow’s team. Ensure that you record the answers so that you can compare the answers with other NPS tools.
A personalized walkthrough by our experts. No strings attached!
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.
Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!
Best Of
28 MINUTES
12 March 2024
Best Of
15 MINUTES
10 April 2022
Best Of
23 MINUTES
7 September 2021
Best Of
8 MINUTES
12 August 2022
